American tech giant Apple‘in CEO‘its Tim Cookannounced that they have acquired more than 100 companies in the last six years. This means Apple buys company every three to four weeks.
Cook said at the shareholder meeting yesterday that these acquisitions are largely for technology and talent transfer.
Apple had the largest revenue in its history with $ 111.4 billion in October-December last year.
Biggest purchase Beats Electonics
Apple’s biggest acquisition in the last 10 years was Beats Electronics, the headphone manufacturer. Apple, rap singer and producer Dr. He paid $ 3 billion in 2014 to the company founded by Dr.Dre.
In 2018, the company bought Shazam, its song recognition app, for $ 400 million.
Apple buys small companies and integrates their innovations into its products.
One of them is PrimeSense, an Israeli company that develops 3D sensing technology. Apple took advantage of this software in FaceID (face recognition) technology.
The company has also invested heavily in “backend” technology for iPhone and Macbook computers.
Artificial intelligence, virtual reality, podcast and autonomous driving
Apple’s investments last year include artificial intelligence, virtual reality, payment system and podcast companies.
The company acquired driverless car maker Drive.ai in 2019 to integrate it into its own autonomous driving technology.
In 2016, the company invested a billion dollars in Uber’s biggest competitor in Asia, the car-sharing service Didi Chuxing.
Apple’s market value is over 2 trillion.
Musk couldn’t sell Tesla to Apple
Analysts say Apple has acquired 100 companies in the past six years and has great purchasing power, but it is still very selective.
Elon Musk, the CEO of the electric car manufacturer Tesla, announced in 2013 that he was trying to sell the company to Cook while the company was having a hard time, but Tim Cook refused.
Apple also has a relatively conservative approach to purchases compared to most of its competitors.
For example, Microsoft paid $ 26 billion to LinkedIn, $ 17.3 billion to Amazon, Whole Foods, and $ 19 billion to WhatsApp.
The sum of Apple’s top 10 purchases is well below the amount paid for any of them.