Apple Senior Manager (CEO) Tim CookAnnounced that Apple has acquired approximately 100 companies in the last 6 years.
Located on the BBC newsAccording to, Cook shared information on the company’s financial structure at Apple’s annual shareholders meeting. Cook stated at the meeting that Apple has taken over the company every 3-4 weeks on average in the last 6 years. Cook stated that the acquisitions are mostly geared towards acquiring technology and talent. NewsAccording to Apple’s biggest acquisition in the last 10 years, the headphone maker Beats Electronics was with $ 3 billion.
Apple is the world’s most valuable brand
According to the “World’s Most Valuable 500 Brands-Global 500-2021” research prepared by Brand Finance, Apple was identified as the most valuable brand in the world with a brand value of 263.4 billion dollars. Apple, which ranked 3rd with a brand value of $ 140.5 billion last year, managed to increase its brand value by 87 percent during the period marked by the Kovid-19 outbreak.
Apple is also subject to criticism of “monopolization” in many countries, especially in the USA. Company officials had to testify in the US Senate last year, along with officials from Google, Amazon and Facebook.
Source: Anadolu Agency / Abdulkadir Günyol