Think twice before joining the 20 Years Challenge.

Think twice before joining the 20 Years Challenge.

More than 30 million people joined the 20s photo sharing trend, which is on the agenda in social media. Marmara University Communication Faculty Faculty Member and Digital Communication Researcher Assoc. Dr. Ali Murat Kırık warned users about the new trend.

Selfie, Ice Bucket Challenge, Kiki Dance and Falling Stars movements, which spread all over the world, are taking social media by storm, and these trends attract great attention from users.


These currents, spreading like a virus, have an innocent structure that initially looks for entertainment purposes. Particularly in recent days, the inclusion of celebrities in the trend of sharing photos of the 20s has caused a viral effect on social media. Leading names of the television, music and art world have started to share their youth photos with the hashtags # 20liyaslarchallenge # 20yearschallenge # 20yearsold # 20years. So is it right to join these trends? Is it dangerous to join the 20s trend? Marmara University Communication Faculty Faculty Member and Digital Communication Researcher Assoc. Dr. Ali Murat Kırık clarified the issue.


Marmara University Communication Faculty Faculty Member Assoc. Dr. Ali Murat Kırık said, “Before you consider participating in something that seems like a harmless entertainment, or even letting your kids participate, there may be a few things you should consider. Because AI uses machine learning techniques to gather aggregated information databases. Your personal data, ie your face, is scanned by facial recognition software programs from many different companies. These programs tag you, examine your information and generate information in your personal account. Sharing photos with friends on social media can be fun, but knowing your privacy settings and who you share this data with is equally important. Because in the last two days, the number of users included in this trend in Turkey has exceeded 30 million, “he said.


Stating that the desire to be admired can be addictive, Digital Communication Researcher Assoc. Dr. “Like releases endorphins into our brains and sends us on a quest to participate and achieve more. The positive attention some people receive through their social media engagement drives them to post over and over again. Likewise, big data is data sets that are too large or complex to handle. It is an area that addresses ways of analyzing, systematically extracting information or otherwise dealing with it. It is possible to state that streams serve big data. For example, a face on age-related characteristics and more specifically on age progression (for example, how people will look as they age). Imagine that you want to create a recognition algorithm. Ideally, you want a large and meticulous dataset containing images of a large number of people. This gives the face recognition algorithm systems a serious amount of data support. So we share our personal data with our own hands for the sake of pleasure. ” used the expressions.


Stating that all these data can be extracted to develop facial recognition algorithms to better understand the changes in facial structure, contours, skin color and aging, Assoc. Dr. Broken; “To put it simply, most people differ significantly in how they look if they consider a 20-year period. This helps AI better learn age progression in humans. The way artificial intelligence works is very similar to the way our brains work. We work on neural networks that carry and through repeated data entry, we eventually store and learn information.After mastering the ability to learn, we manage to piece together data and generate ideas and even discover solutions to problems. The basic design of artificial intelligence is an artificial neural network system. For example, a face recognition program can be given millions of faces to learn. It includes images of people from babies to the elderly. The main problem here is the idea that this data will one day be misused and your own personal data will be collected without your consent. The companies take advantage of your image and you are not even paid for your participation, “he said.


Underlining the fact that face recognition systems use our biometric data, they aim to carry out an activity in the name of advertising. Dr. Ali Murat Kırık; “You may think that you already upload all your photos to social networks and those networks access all your photos. The issue is that users share their old and new photos side by side. So it is much easier for social networks to analyze them for their photos in a particular order. This situation is much more useful for technology trying to catch up. So it is a marketing tool. As a result, it is clear that with this newly compiled data, targeted advertising will be supported. As we get older, advertising messages will be changed according to many features for us and visual features will become an important criterion. When this comes together with our location tracking, likes and interactions, the gravity of the situation is better understood.While it is fun to participate, make sure what you send online is worth the risk for your personal data. Take control and limit your participation in things that are worth your time and effort. Protect your kids too and limit what they can post. Also, be sure to remove all metadata from your photo background before submitting any images. Because if you are giving your face to someone else, you will not need to give your home address in the near future. ”

Source: İhlas News Agency

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