TÜ Technopark will implement the “Portuma” project that will enable the marketing of in-game advertising spaces.

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TÜ Teknopark, oyun içi reklam alanlarının pazarlamasını sağlayacak



It has been reported from Trakya University (TÜ) that the “Portuma” project will be implemented in order to market the in-game advertising areas.

It has been reported from Trakya University (TÜ) that the “Portuma” project will be implemented in order to market the in-game advertising areas.

In the statement made by TÜ, it was stated that Teknopark, which has significantly contributed to the competence of cooperation with research and industry, has added a new one to its growth steps taken on a global scale.

TÜ Technopark, Turkish With the production and development of high value-added products needed by the industry, domestic and National production mobilization transferred to the statement prepared by the new contributions every day, with digital advertising advancing with firm steps towards becoming a global brand in the digital world and in Turkey’s market Destex a first reportedly prepared to realize.

Turkey’s high-tech center T Technopark and Google Premier Partner Agency Destex in Digital business associations will come to life Portuan to projects with Turkey and the first time the advertising industry sector with games in the world on the same platform in a statement reported to the invention, the following was recorded:

“The new project, which will be developed within TÜ Teknopark, will be the first platform in the world game market that can rent advertising spaces of all games. Portuma aims to offer the best choice to brands on a sectoral basis with its excellent gaming experience. can be determined. “

In the statement, which stated that the advertisers can share the data of the game users that can be shared within the scope of KVKK with the advertisers via “Portuma”, “The advertisers will be able to choose and advertise the statistics collected on the platform, the games that best match their brands. It is aimed to create an innovative system that can bring together. ” used the expressions.

“All game companies of the world are included in the ecosystem”

TÜ Teknopark A.Ş., whose views are included in the statement. General Manager Dr. Özgür Özdemir, faculty member, stated that the Portuma project, which will be carried out at TÜ Teknopark to enable game companies to market in-game advertising areas, will be a platform where all game companies of the world can participate in the ecosystem and receive advertisements from many advertisers.

Özdemir stated that game console companies, mobile game manufacturers and computer game producers will be able to both sell their games and receive in-game advertisements in the future, “The project to be developed between TÜ Teknopark and Destex Digital is the first platform in the world game market that can rent advertising spaces of all games. will carry. ” found the assessment.

Source: Anadolu Agency / Cihan Demirci


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